Yard serves as iPic's vice president of culinary direction and is joined by iconic master mixologist and sommelier, Adam Seger. iPic Now! is strategically designed to engage iPic's discerning members and guests with two-minute lifestyle segments, including "Culinary & Cocktails" featuring iPic's acclaimed James Beard Who's Who 2014 inductee, Chef Sherry Yard.
This will allow upscale advertisers to showcase their creative in the finest theaters in the country.
iPic Theaters is also the only 100% first-run luxury circuit growing in double digits concentrated in the nation's Top 10 DMAs. IPic Now! is the only program produced and filmed by the circuit itself with entertaining editorial content and iPic host, Casey Messer. "Affluents are the heavy lifters and the uber shoppers in the consumer economy representing 50% of the nation's income and 40% of all consumer spending," according to Luxury Report, 2014, Unity Marketing, 2014. Significant research supports that the affluent demographic is proven to be first adopters of new technologies, new consumer goods and fashion trends. Additionally, with a community of nearly half a million socially engaged followers, iPic members and guests are a median age of 33 years old and have a HH income of $180K. 11830 Grand Park Ave., North Bethesda.With more than 1 million brand-loyal members and more than 4 million guests annually, iPic Media and iPic Now! will reach affluent super-influencers in all three core demographic segments: Millennials, Gen X and Boomers. At least the scorned would-be lover will have a boozy coffee and a micro-suede chair. Order an Irish coffee, and sneak out to “use the bathroom”/never return. Grab premium-plus tickets to Casablanca and order up smoked salmon “potato boats” topped with caviar ($25), and a bottle of Cristal bubbly ($395). The in-theater menu boasts some pretty fancy items, which, like the seats, come at a price. The eatery is set to open in November, and will serve small plates like smoked salmon-topped “everything” waffles and bratwurst in a blanket, rotisserie-grilled meats, sandwiches, and decadent items “for two” such as a whole roast duck with Southern-style sides. Local toque Matt Baker, most recently of Occidental Grill and Brasserie Beck, helms the modern American kitchen. Yard’s first independent restaurant, City Perch Kitchen + Bar, is set above the theater. If you’re: eating before the show (or skipping the movie altogether) Still, don’t expect just slushies and pretzels-guests can order sliders, thin-crust pizzas, bottles of wine, and more.
You can still relax in a large leather chair, but you’ll have to fetch your own food and drinks from the grab-and-go Tanzy Express. Groups can order pints of boozy punch that serve four, such as the “roll in the hay” with apple-infused vodka, applejack, and cran-apple tea. All can be washed down with beer, wine, and specialty cocktails, including margaritas and sangria. Dishes are designed by longtime Wolfgang Puck pastry chef Sherry Yard, and include snacks such as braised pork belly empanadas and warm ham-and-cheese biscuits, as well as heartier fare like fish tacos, barbecue chicken pizza, and lobster rolls. The best part: iPad touchscreens allow you to order food and boozy drinks from the in-cinema menu. Here’s what to look for at the 782-seat, eight-screen mega-cinema.Įxpect to relax in a fully reclining micro-suede seat, which comes with perks such as a pillow, a blanket, and free popcorn. One of the swankiest movie destinations in Washington opens Friday: iPic Theaters at North Bethesda’s Pike & Rose development, which combines luxury touches like fully reclining leather seats and free popcorn with in-theater menus and an adjoining restaurant, City Perch Kitchen + Bar.
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